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This article helps you understand that not all points are equal. Let’s talk about what your travel points are worth. Each rewards program is essentially its own currency. So the values can vary based on the retail cost of the average redemption. The following tables list estimated values based on an average person’s redemption. Many people can find much higher value than these estimates for their points and miles.

Point Values by Category*

*Values based on calculations from Frequent Miler’s article here (permission given by Frequent Miler)

Transferable Points

ProgramValueBest Way to Redeem
Amex Membership Rewards1.55Travel Portal and Transfer Partners
Chase Ultimate Rewards1.5Travel Portal and Transfer Partners
Citi ThankYou Points1.45Travel Portal and Transfer Partners
Capital One Venture Miles1.05Points Eraser and Transfer Partners
Marriott Bonvoy Points0.8Hotel bookings or Transfer Partners


Airline Rewards

Most airline miles are around the same value. So choosing airline credit cards comes down to preference, travel goals, sign-up bonuses, and extra benefits like free bags. There are also some intangibles such as Southwest's flexible cancellation and change policy (no fees and miles are re-deposited quickly).
Airline ProgramRedemption Value (Cents per point)
Air Canada Aeroplan1.3
Alaska MileagePlan1.3
American AAdvantage1.3
Avianca LifeMiles1.3
British Airways Avios1.09
Cathay Pacific Asia Mies1.09
Delta SkyMiles1.3
Frontier Bonus Miles0.95
Hawaiian Miles0.75
Korean SkyPass1.3
LATAM Pass0.62
Miles & More (Lufthansa)1.3
Southwest Airlines1.4
United MileagePlus1.3
Virgin Atlantic Flying Club1.3

Hotel Rewards

The main takeaway is that Hilton often has higher welcome bonuses for their credit cards compared to Hyatt or Marriott, but Hilton Honors points are far less valuable than other programs.
Hotel Program
Redemption Value (Cents per point)
Best Western Rewards0.58
Choice Privileges0.81
Hilton Honors0.45
World of Hyatt1.5
IHG Rewards Club0.57
Marriott Rewards0.72
Radisson Rewards0.38
Wyndham Rewards0.70

Now that we’ve covered the value of points and miles, you should be better equipped to make a good decision on your next card. Check out our Best Credit Card Offers of the Month or our Top Overall Rankings for Beginners. Of course, all of this information is taken into consideration when you use the CardGenie tool in your user portal. Want to be sure you’re getting the best value points for you? Be sure your Travel Freely profile is up to date and check out the CardGenie to see what card is right for you.

Here’s another article to see what your travel points are worth:
Best Cards for Flexibility: Future Travel AND Cash Back

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